Kiss & Tell

Kiss & Tell Hair Co., a luxury hair extension and wig company, faced a sharp decline in sales, dropping from $40,000 to under $10,000 per month. With Black Friday approaching, owner Felicia sought our help to reinvigorate her sales through a comprehensive omni-channel marketing strategy. Our efforts culminated in a highly successful Pre-Black Friday promotion, generating over $30,000 in sales within just 4 hours, surpassing the initial goal of $20,000.

BACKGROUND

Kiss & Tell Hair Co. is renowned for offering high-quality, luxury hair extensions and wigs. Despite its strong reputation and loyal customer base, the company experienced a significant drop in monthly revenue. Felicia, the owner, attributed this decline to the lack of a cohesive marketing strategy that could integrate various channels to maintain and grow sales.

To combat this, Felicia turned to our agency to create a robust marketing plan that could reconnect with her audience, attract new customers, and drive substantial sales, especially during peak shopping seasons like Black Friday.

CHALLENGES

1. Sales Decline: Kiss & Tell’s monthly revenue had fallen drastically from $40,000 to under $10,000.
2. Lack of Strategy: There was no unified marketing approach to engage customers across multiple channels.
3. Audience Engagement: The existing customer base needed to be re-engaged while also reaching out to new potential customers.
4. Black Friday Pressure: The goal was to achieve significant sales quickly during the Pre-Black Friday promotion.

SOLUTIONS

To rejuvenate Kiss & Tell Hair Co.’s sales and reconnect with their audience, we devised a comprehensive omni-channel marketing strategy tailored to their unique needs and goals. Our first step was conducting in-depth market research to understand their target audience and past marketing performance. With these insights, we crafted a multi-faceted approach:

1. Market Research: Analyzed target audience demographics and past marketing efforts to identify gaps and opportunities.
2. Organic Social Media Strategy: Enhanced community engagement and increased brand awareness through consistent, value-driven content.
3. Paid Social Advertising: Implemented targeted ads to attract new customers and retarget existing ones, driving traffic to both online and physical stores.
4. Email & SMS Marketing: Sent exclusive, time-sensitive updates to drive urgency and engagement with the Pre-Black Friday offers.
5. Retargeting: Re-engaged previous website visitors, email subscribers, and social media followers with personalized ads to encourage purchases.
6. Physical Store Promotions:  Created anticipation for in-store shopping with attractive doorbuster deals, driving foot traffic and boosting immediate sales.

RESULTS

• Our integrated omni-channel strategy delivered outstanding outcomes for Kiss & Tell Hair Co., far surpassing expectations:
• Record-Breaking Sales: During the Pre-Black Friday promotion, we generated over $30,000 in just 4 hours, significantly exceeding the initial goal of $20,000. This dramatic surge revitalized the company’s revenue stream.
• Enhanced Customer Engagement: Our efforts reconnected Kiss & Tell with their existing audience, fostering stronger relationships and loyalty through continuous engagement on social media and personalized communication via email and SMS.
• Increased Traffic and Conversions: The targeted ads effectively drove substantial traffic to both their online and physical stores. Our paid social campaigns successfully reached new potential customers while the retargeting efforts turned previous visitors and followers into paying customers.
• Buzz and Excitement: The anticipation we built around doorbuster deals and exclusive offers not only boosted in-store visits but also created a heightened sense of urgency and excitement, translating into immediate and impressive sales figuresThese results illustrate the power of a well-executed, multi-channel approach in revitalizing a brand’s market presence and achieving remarkable sales growth.

CLIENT FEEDBACK

“Working with Wine Down Marketing has been a game-changer for Kiss & Tell Hair Co. The drop in our sales was worrying, but their strategic approach turned things around quickly. They not only helped us surpass our Pre-Black Friday sales goal but also reconnected us with our customers in a meaningful way. Our omni-channel marketing strategy is now more robust than ever, and we’re excited for what’s to come!”

– Felicia, Owner of Kiss & Tell Hair Co.